Sr Email Marketing Specialist - (Hybrid Remote)

Location: BALTIMORE, MD, United States
Organization: Baltimore Gas & Electric Co
Job ID: 244398
Date Posted: Nov 14, 2022
Job: Marketing

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Job Description


Be a part of something powerful at America's leading energy provider!

At Exelon, our people are the heart and soul of our business. Whether it's powering lives, supporting communities or collaborating with colleagues, an Exelon employee is talented, compassionate, forward-thinking and inspired. We are a Fortune 200 company united by our values and shared vision for a cleaner and brighter future. We encourage curiosity, value diverse perspectives and we never stop looking for ways to be, work and do better. We know the future is in our hands. That's why we're looking for people like you, who have the power to make a difference.

As the nation's largest utility company, we serve more than 10 million customers through six fully regulated transmission and distribution utilities -- Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco). All 18,000 of us are committed to delivering safe, reliable and affordable energy to our customers, strengthening our communities, supporting a clean energy future and reducing our impact on the changing climate.

Our people are empowered to evolve and advance their careers in an open and inclusive environment. We pride ourselves on being the kind of place where people want to come, stay and grow -- whether that's in the role and path they start in or in new and exciting career opportunities across our business. We know that investing in our employees' futures strengthens ours, which is why we offer competitive compensation, incentives, opportunities for career path changes, and health and retirement benefits.


A unique opportunity to lead, develop, and implement all aspects of email marketing campaigns for BGE including programs such as energy efficiency, customer operations and brand.  This person will lead , innovate, design and deliver marketing automation strategies that engage customers with opportunities to participate in BGE programs and initiatives.



  1. Develop and own BGE’s holistic email marketing strategy.  Manage and implement multiple email & digital marketing campaigns from start to finish which includes campaign development, scheduling, setup, testing, creating workflows and reporting. (30%)

  2. Evaluate, strategize and develop BGE’s marketing automation strategy utilizing BGE marketing stack which includes Oracle Eloqua. (30%)

  3. Manage system integrations to allow automated customer data to flow into email marketing platform. (20%)

  4. Develop reporting and analytics for all campaigns that focus on providing insights to key areas of the business to increase ROI. (20%)


Position will work across multiple departments, Company executives and external stakeholders to manage multiple marketing plans.



  • Bachelor's degree in Marketing or other relevant field

  • 5-8 years relevant experience or equivalent

  • Strong oral and written communication skills

  • Strong leadership and project management skills



  • Experience working on B2B and B2C email marketing programs which includes content building, campaign automation, testing strategies, segmentation and working with CRM.

  • Strong marketing automation background with the ability to work across large organizations to accomplish strategic tasks

  • Experience with marketing stack applications including Oracle Marketing Cloud, Asana, CRM and others.

  • Ability to partner with internal & external teams to manage system integrations.

  • Strong interpersonal skills and relationship building

  • Experience with vendor management

  • Working knowledge of HTML

  • Direct experience working on digital marketing campaigns

  • Strong attention to detail and ability to work in a fast-paced environment


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