Sr Market Research Analyst

Location: Alexandria, VA, United States
Organization: Baltimore Gas & Electric Co
Job ID: 234080
Date Posted: Oct 14, 2021

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Job Description

Description

At Exelon, we've got a place for you!

Join the nation's leading competitive energy provider, with one of the largest electricity generation portfolios and retail customer bases in the country. You will be part of a family of companies that strives for the highest standards of power generation, competitive energy sales, and energy delivery. Our team of outstanding professionals is focused on performance, thought leadership, innovation, and the power of ideas that come from a diverse and inclusive workforce.

Exelon will provide you the tools and resources you need to design, build and enhance a successful career. We are also dedicated to motivating the success of our employees through competitive base salary, incentives, and health and retirement benefits.

Join Exelon and share your passion at a forward-thinking Fortune 100 company. Establish yourself in a place where you can truly shine and create a brighter, more sustainable tomorrow. Energize your career at Exelon!


PRIMARY PURPOSE OF JOB

Develop, implement, and communicate the results of research projects. Manage a diverse set of research projects, including (a) customer satisfaction measurement, tracking and benchmarking, (b) image and brand equity research, (c) needs-based market segmentation, (d) new product and service concept testing and demand forecasting, (e) customer assessment of products and services, (f) ad and copy testing, (g) communications and issues management research, and (h) industry assessment. Manage internal client and vendor relationships in the design and execution of research projects.

Position may be required to work extended hours, including 24 x 7 coverage during storms or other energy delivery emergencies.


PRIMARY DUTIES AND ACCOUNTABILITIES

  • Directs and conducts research projects and customer assessments and draws strategic and tactical insights as they relate to the company. Provides timely and actionable research findings to line/functional managers.
  • Works with the company’s business areas to assess their needs for customer information and structures projects to achieve these specific goals. Assists line/functional managers in the interpretation of research findings.
  • Works with the company’s various lines of business to assess opportunities to enhance the customer relationship with the company.
  • Support business planning teams with statistically sound existing and emerging market assessments, providing the foundation for sales planning and goal targets. Effectively satisfy client ad hoc requests for specific customer information needs.
  • Selects and manages market research and data mining vendors and consultants.
  • Export data in Excel from monthly reports.
  • Graph trends from syndicated research.
  • Create surveys using Qualtrics.
  • Create activities using Alida (Formally Vision Critical).
  • Summarize quarterly reports from JD Power and other research vendors.
  • Take on research plan design, methodology, and timing.
  • Create discussion guides, screeners, and assist with focus group research.
  • Perform monthly updates to the Research Repository to include all results from surveys in one location.
  • Questionnaire design and programming.
  • Conduct thorough and careful analysis of data, by gathering critical information, then analyzing, interpreting and synthesizing key learnings.
  • Communicate strategic insights based on data and provide sound business recommendations.

JOB SCOPE

  • Oversee and direct the activities of market research consultants consistent with contractual requirements.
  • Support the customer insights needs of internal clients and manage their expectations.
  • Participate in teams to identify courses of action consistent with research findings and implement approved action plans.
  • Support the information needs of numerous company departments to facilitate decision-making.

 

Qualifications

MINIMUM QUALIFICATIONS

  • Education: Bachelor’s degree required in customer insights, market research, marketing, statistics, economics, psychology or computer science or equivalent business experience.
  • Experience: 5-8 years in customer insights, market research, customer relationship management, knowledge management and  voice of customer analyses.
  • Analytical Abilities: Proven ability to manage and conduct research, extrapolate and integrate data, extract insights and draw conclusions, and provide clear, concise reports. Proven ability to apply findings to both strategic and tactical marketing plans.
  • Technical Knowledge: Understands the fundamentals of customer insights, market research and market analysis. Applies systematic approach to work. Computer literate in Microsoft Office Suite of products. Working knowledge of statistical software packages. Proficient with Qualtrics and Alida (Formerly Vision Critical)
  • Communication Skills: Ability to translate research, customer insights and data analysis findings into coherent conclusions and actionable recommendations. Good oral and written communication skills.


PREFERRED QUALIFICATIONS

  • Master’s degree in Business Administration, Market Research or Marketing.
  • Extensive knowledge of the industry (5-10 years experience) and emerging energy markets. Experience in customer value analysis and customer information management systems.


Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law.

VEVRAA Federal Contractor

EEO is the Law Poster

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