Sr Marketing Specialist

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Location: BALTIMORE, MD, United States
Organization: Baltimore Gas & Electric Co
Job ID: 235707
Date Posted: Jan 18, 2022
Job: Marketing

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Job Description

Description

At Exelon, we've got a place for you!

Join the nation's leading competitive energy provider, with one of the largest electricity generation portfolios and retail customer bases in the country. You will be part of a family of companies that strives for the highest standards of power generation, competitive energy sales, and energy delivery. Our team of outstanding professionals is focused on performance, thought leadership, innovation, and the power of ideas that come from a diverse and inclusive workforce.

Exelon will provide you the tools and resources you need to design, build and enhance a successful career. We are also dedicated to motivating the success of our employees through competitive base salary, incentives, and health and retirement benefits.

Join Exelon and share your passion at a forward-thinking Fortune 100 company. Establish yourself in a place where you can truly shine and create a brighter, more sustainable tomorrow. Energize your career at Exelon!


PRIMARY PURPOSE OF POSITION

Develop, manage and implement marketing plans for programs including energy efficiency, demand-side management,  behavioral and other utility programs. Develop marketing plan and tactics, via multiple channels including social media, digital, email, direct mail, advertising channels and other activation strategies.  Manage marketing vendor relationships and leverage market research to achieve marketing plan objectives.

Position may be required to work extended hours, including 24 x 7 coverage during storms or other energy delivery emergencies.


PRIMARY DUTIES AND ACCOUNTABILITIES

  • Develop, manage and implement multiple marketing plans supporting company programs with residential and business customers. (40%)
  • Develop marketing strategies to meet client goals and execution of marketing plan. (40%)
  • Manage program marketing budgets including budget development, invoice processing, accruals and forecasting. (10%)
  • Help develop and leverage market research to achieve marketing goals. (10%)


JOB SCOPE

Position will work across multiple departments, Company executives and external stakeholders to manage multiple marketing plans.

Qualifications

MINIMUM QUALIFICATIONS

  • Bachelor's degree in Marketing or other relevant field
  • 5-8 years relevant experience or equivalent
  • Strong oral and written communication skills
  • Strong leadership and project management skills


PREFERRED QUALIFICATIONS

  • Advanced degree
  • Familiarity with cross-channel marketing
  • Experience with vendor management
  • Strong business acumen
  • B2B marketing experience


Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law.

VEVRAA Federal Contractor
 

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