Sr Marketing Specialist

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Location: BALTIMORE, MD, United States
Organization: Baltimore Gas & Electric Co
Job ID: 239087
Date Posted: May 20, 2022
Job: Marketing

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Job Description

Description

At Exelon, we've got a place for you!

Join the nation's leading competitive energy provider, with one of the largest electricity generation portfolios and retail customer bases in the country. You will be part of a family of companies that strives for the highest standards of power generation, competitive energy sales, and energy delivery. Our team of outstanding professionals is focused on performance, thought leadership, innovation, and the power of ideas that come from a diverse and inclusive workforce.

Exelon will provide you the tools and resources you need to design, build and enhance a successful career. We are also dedicated to motivating the success of our employees through competitive base salary, incentives, and health and retirement benefits.

Join Exelon and share your passion at a forward-thinking Fortune 100 company. Establish yourself in a place where you can truly shine and create a brighter, more sustainable tomorrow. Energize your career at Exelon!


PRIMARY PURPOSE OF POSITION

BGE is looking for a Senior Marketing Specialist to join our dynamic team.  This role will develop, manage and implement marketing plans focused on programs and initiatives such as energy efficiency, digital adoption, community and sustainability.  This role will be responsible for implementing integrated marketing plans with tactics from multiple channels including social media, digital, email, direct mail, print, TV, outdoor, etc.  The role will work closely with internal clients to develop marketing plans as well as external marketing/advertising agencies to execute plans and measure results. 

Position may be required to work extended hours, including 24 x 7 coverage during storms or other energy delivery emergencies.


PRIMARY DUTIES AND ACCOUNTABILITIES

  • Work with internal partners to develop marketing strategies to meet defined goals. (40%)
  • Manage and implement marketing plans supporting company programs and initiatives with residential and business customers. (40%)
  • Manage program marketing budgets including budget development, invoice processing, and forecasting. (10%)
  • Help develop and leverage market research to achieve marketing goals. (10%)


JOB SCOPE

  • Strategic development and execution of marketing campaigns to align with internal business priorities. 
  • Work across the organization to manage the review and approval process for marketing materials.
  • Planning, development, and implementation of paid advertising campaigns.
  • Responsible for results and analytics of marketing campaigns.
  • Other projects as assigned

Qualifications

MINIMUM QUALIFICATIONS

  • Bachelor's degree in Marketing or other relevant field
  • 5-8 years relevant experience or equivalent
  • Strong oral and written communication skills
  • Strong leadership and project management skills


PREFERRED QUALIFICATIONS

  • Advanced degree
  • Familiarity with integrated marketing strategies
  • Detail oriented with the ability to work in a fast-paced environment while managing multiple marketing campaigns
  • Superior Strategic thinking


Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law.

VEVRAA Federal Contractor
 

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